When it comes to having your writing published, you shouldn’t settle for giving your hard work away for nothing.
But, what counts as something is for you to decide.
Some writers won’t settle for anything less than cash, and preferably pro rates. Others might be happy with a complimentary copy of the issue or anthology in which their work appears. There might be other forms of compensation you find acceptable (for example, ‘exposure’ – that’s the, ahem, polite term for condescending to publish your work and not actually giving you anything in return – might actually be fine when you’ve written an article about a charity that will give them some visibility or if publication is in a prestigious journal that grants bragging rights or academic kudos, as might be the case in certain niche subjects).
Where you have free access to a publication – such as blog guest posts, public webzines and ezines that are free to download – I would count that as the equivalent of a contributor copy. (Some would disagree, but you do get a copy of the product.) Indeed, as you can point friends, relatives and fans to the appropriate site and there is potential for your work to reach large numbers of readers, it’s better, in some ways, compared to receiving a single contributor copy to take space up on your shelf.
Of course, you do need to decide how valuable your work is and how much compensation it deserves. Expending the first rights of a piece of work that took a lot of time and effot to create on a free-to-view website that doesn’t pay is a bad idea – at the very least, shop it around some paying publishers first. On the other hand, having a previously-published poem appear online gives it a new lease of life. This is why I’ve always welcomed reprints for Atlantean publications – not only don’t I agree with the idea that once something is published it can never appear again, I accept that a small press that only provides a complimentary copy shouldn’t be greedily demanding unpublished work.
For a beginner writer, it is often the case that the morale boost of being published, the potential for feedback (whether from the editor or readers), and the chance to list a title in your bio make it worthwhile to submit to small press publishers or have your work appear in webzines. If you are more established, such things are less valuable and you likely will want your work to appear in paying markets.
Not that non-monetary compensation should be ignored. Appearing in a webzine can still be useful to an established writer if their bio can include a link to their site or to the Amazon page of their latest book. Likewise, I’ve always been amenable to including links and adverts in Atlantean publications alongside an author’s work. You just need to decide if what you’re getting in return is worth what you’re giving up. (This also goes for publishing work on your own site, blogging, and even self-publishing – could you get paid to have it published? Or, are you creating visibility for your ‘brand’? Or, do you have the potential to make money yourself from it?)
Should you choose the self-publishing route, remember that, while there are legitimate companies that do the hard work of putting your book together, sourcing artwork and the like, there are a lot of scams and you need to be certain you are getting real value for money, especially as you can source services such as editing and artwork directly. And, remember: self-publishing companies are honest about what they do and you hire them to provide a service. Such companies don’t pick and choose clients (except, perhaps, at the most basic level of turning away genuinely-unpublishable work). If a company acts like a regular publisher, assessing your work, but then charges you for publication, it’s a vanity press and, not only is likely to cost far more than paying for legitimate self-publishing services, it is likely to be of a far lower standard. Avoid them.
Ultimately, the decision will always be yours. Just never give your work away for absolutely nothing. And, never ever pay someone for the privilege of being published.